Smooth & silky.

You never know what’s just around the corner. Or who. So, you need to smell your best whenever, wherever. Relax. At AXE, we got you. With 12-hour refreshing scent, AXE Insta-Hydrate Shower Gel busts bad odor and keeps you smelling shower-fresh. All. Day. Long. Refreshing, effortless and deliciously foamy, this liquid body wash uses moisturizing birch water and sea minerals to renew dry skin, leaving it feeling irresistibly smooth.

Same great AXE Body Wash, fresh new look. But what’s on the inside matters too. Wash away odor and smell, refreshed for 12 hours with our first Dual Action Body Wash. Plus, our odor bust formula keeps your body smelling clean, fresh and ready for anything. All day, all night – no matter what.

Fresher you, cleaner planet. By 2025, AXE aims for all our packaging to be recyclable or to include recycled materials – our Body Wash bottles are already made with 100% recycled plastic.

At AXE, we believe that one of the keys to attraction is an irresistible fragrance. That’s why we’re dedicated to giving you all the best tools to make sure that whenever opportunity comes your way, you smell your absolute best.

From our body sprays to our men's body wash, our antiperspirants to our deodorants, we’re doing everything we can to make sure no one gets left out of the attraction game.

Welcome to the future. It smells amazing.

AXE.

Water (Eau), Sodium C12-C13 Pareth Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Fragrance (Parfum), Sodium Benzoate, Citric Acid, Glycerin, Glycol Stearate, Ppg-9, , Tetrasodium Edta, Stearamide Amp, Betula Albal Leaf Extract, Sea Salt, Blue 1 (Ci42090), Red 33 (Ci17200).